The Spiral at 66 Hudson Yards is achieving rents around $225 per square foot in select spaces — a figure that reflects both the quality of the asset and the deliberate anchoring strategy behind its financing. To unlock a $1.8 billion construction loan, Tishman Speyer signed Pfizer as the anchor tenant at approximately 750,000 square feet. That single lease commitment made the building possible. Delivered in 2023, the 2.8 million square foot tower sits at the core of Hudson Yards, a submarket that has consistently attracted large-block, credit-quality tenants willing to pay for new construction, floor efficiency, and address. The Pfizer tenancy established the building's credibility at scale before a single floor was occupied — a case study in how anchor leasing functions as a capital markets instrument, not just an occupancy metric.

Trophy is a branding and marketing agency for NYC office buildings. We work with landlords and ownership groups to build the leasing brand — the positioning, the visual identity, the story that makes a building worth what it's asking. $100 Foot Club is Or's field notes on the buildings already there. trophy.inc

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Welcome to the $100 Foot Club, the series where we check out New York's top office buildings.

I'm Or-Lev Cohen, founder of Trophy.

And the 2.8 million square feet behemoth behind me is obviously the Spiral 66 Hudson Yards.

So an interesting story about this one.

In order to unlock the $1.8 billion construction loan,

Fishman's Bear signed Pfizer at around 750,000 square feet as the anchor tenant.

That was the deal that enabled them to actually build the building.

So delivered 2023, Hudson Yards, great location.

They've been able to achieve rents of around $225 in some spaces.

Great numbers, so they definitely go in our club.

So the Spiral 66 Hudson Yards, this is the $100 Foot Club, and I'll see you on the next one.