Leasing campaign

37 East 18th Street

Client
Zar Property
Year
2026
Scope
Website

After decades under management that did not take care of the building, it had a reputation problem. When Zar Property bought it they invested heavily in its redevelopment. The goal for this project was to bring the brand and marketing up to speed, and reintroduce 37E18 as the beautifully rebuilt, amenitized building that it is today.

37 East 18th Street — leasing campaign preview

From the client

Trophy knows the NY office market, the sites look great, and our buildings now have a web presence that boosts our leasing efforts
Julian ZarPrincipal, Leasing, Zar Property NY

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Everything a building needs to lease - imagery, website, video and brochure - from one partner.