On Market
Field notes on NYC office leasing - positioning, marketing and the moves that get buildings leased.
April 23, 2026
The perfect repositioning candidate
Learn to spot the three key signals that make certain NYC office buildings ideal for strategic repositioning and accelerated lease-up.
April 17, 2026
"Landlords spend $100M+ on the building but we still can't get a decent floor plan"
A senior CBRE broker's blunt observation reveals why NYC building owners' marketing bias is costing them millions in competitive advantage.
April 12, 2026
How a great neighborhood map helps you close more deals
Learn how superior website map design helps NYC building owners lease more office space by making location benefits clear to tenant decision-makers.
April 7, 2026
How to tell if your building needs a website
Clear diagnostic framework to help NYC building owners determine when a website investment becomes critical for market performance and positioning.
April 2, 2026
Why your building is treated as a commodity (and why it's costing you)
NYC office buildings marketed as commodities underperform financially through longer lease-ups, fewer leads, and weaker negotiating positions. Differentiation creates competitive advantage.
March 28, 2026
How to market a landmark office building (and why it's different than newer buildings)
Why landmark office buildings need different marketing strategies than glass towers, and how to find tenants who pay premiums for character and history.
March 16, 2026
Stop hoping for the best: How to intentionally target your ideal tenants
NYC building owners know which tenants they want but lack intentional strategies to attract them. Here's how to move from passive hoping to active tenant targeting.
March 12, 2026
The 3 important jobs of a building leasing website
Learn the three strategic roles a professional leasing website plays in differentiating your building and attracting quality tenants in NYC's competitive office market.
March 11, 2026
Positioning: The competitive advantage your building already has
Most NYC building owners invest millions in acquisitions and renovations but skip the strategic marketing that could boost rents and reduce vacancy time.
March 2, 2026
The new opportunity in AI-powered virtual staging for office leasing
AI-powered virtual staging lets NYC building owners transform empty space photos into beautifully furnished environments that help tenants and brokers envision potential without losing authentic dimensions.
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Everything a building needs to lease - imagery, website, video and brochure - from one partner.
