The Solow Building at 9 West 57th Street is commanding rents north of $200 per square foot — a figure that reflects both the building's inherent position and the capital invested in its 2025 renovation. Originally completed in 1972, the building's curved glass curtain wall and direct sightlines to Central Park have always set it apart on the Midtown skyline. But it's the recent renovation that converted latent prestige into current asking rents. At $200-plus per square foot, this building attracts tenants for whom address and physical environment are non-negotiable — financial firms, private equity, and professional services tenants that treat space as a client-facing statement. The Solow Building is one of a small number of assets in New York where the combination of irreplaceable location, architectural distinctiveness, and renewed physical plant can sustain rents at this level.

Trophy is a branding and marketing agency for NYC office buildings. We work with landlords and ownership groups to build the leasing brand — the positioning, the visual identity, the story that makes a building worth what it's asking. $100 Foot Club is Or's field notes on the buildings already there. trophy.inc

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Welcome to the $100 Foot Club, the series where we check out New York's top office buildings.

I'm Or Lev-Cohen, founder of Trophy, and today I'm here with this building that has the beautiful

curved glass wall design, and amazing views of Central Park. I'm obviously talking about

the Solo building, now in West 57th, built 1972 and renovated recently, 2025. And thanks

to that recent renovation and considerable investment in the building, they've been able

to achieve rents of over $200 a square foot, which definitely puts them in our $100 Foot Club.

So Solo building, another iconic one. This is the $100 Foot Club, and I'll see you on the next one.