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New: Trophy's 3Q26 Market Report Read now

Building sites

39 West 37th Street 2026 · Website campaign 119 West 57th Street 2026 · Website campaign 37 East 18th Street 2026 · Website campaign B. Altman Building (198 Madison) 2026 · Website campaign 366 Madison 2025 · Website campaign 1185 Avenue of the Americas 2025 · Website campaign 6 East 45th Street 2025 · Website campaign

Brochures

360 Lexington 2026 · Leasing brochure 601 Lexington 2025 · Leasing brochure 546 Fifth 2025 · Leasing brochure 259 West 30th Street 2025 · Leasing brochure

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Case study 39 West 37th Relaunched with a full Trophy campaign - then 5 leases in 10 days. Read the case study

The campaign, piece by piece

Websites The building's home online - one link with everything Enhanced imagery Empty floors staged, weak photos made institutional Stacking plans Availability drawn floor by floor Video reels The building in motion, cut for listing and email

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Research 3Q26 Manhattan Office Marketing Report How Manhattan office buildings market themselves - measured. Read now

Latest posts

Why class B building owners have the biggest marketing opportunity in NYC Jul 2026 The perfect repositioning candidate Apr 2026 "Landlords spend $100M+ on the building but we still can't get a decent floor plan" Apr 2026 How a great neighborhood map helps you close more deals Apr 2026 How to tell if your building needs a website Apr 2026 How to market a landmark office building (and why it's different than newer buildings) Mar 2026

Featured Why your building is treated as a commodity (and why it's costing you) Read the post

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All projects
39 West 37th Street
119 West 57th Street
37 East 18th Street
B. Altman Building
366 Madison
39 W 37 case study

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Websites
Enhanced imagery
Stacking plans
Video reels

Resources

3Q26 Market Report
Blog
The $100/Foot Club

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