601 Lexington asks $130 per square foot — a figure consistent with Midtown East's upper tier and one the building has sustained through both its original 1977 construction and a significant 2010 renovation. What makes this asset notable is its physical identity on the skyline: the sloped crown is one of the more recognizable silhouettes in the corridor, and the columnated entrance signals a certain tenant profile before anyone walks through the door. Buildings like this attract tenants for whom address and presence are part of the occupancy calculus — law firms, financial services, and institutional users who treat the building itself as a component of their brand. The 2010 renovation kept the asset competitive on systems and finishes without erasing the architectural character that differentiates it. At $130, it sits comfortably in the $100 Foot Club.

Trophy is a branding and marketing agency for NYC office buildings. We work with landlords and ownership groups to build the leasing brand — the positioning, the visual identity, the story that makes a building worth what it's asking. $100 Foot Club is Or's field notes on the buildings already there. trophy.inc

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Welcome to the $100 Foot Club, the series where we check out New York's top office buildings.

I'm Or Lev-Cohen, founder of Trophy, and the building behind me has two unique features.

First, the dramatic entrance with the columns, and second, the sloped top, which is a bit hard

to see, but I'm sure you know it. I'm talking about 601 Lex. So, built 1977, renovated 2010,

with asking grants of $130, definitely puts it in our club. So, 601 Lex, another beautiful one.

This is the $100 Foot Club, and I'll see you on the next one.