The GM Building commands over $200 per square foot — one of the highest achieved rents in New York City. Completed in 1968 and substantially renovated in 2019, the tower sits at 767 Fifth Avenue on the southeast corner of Central Park, a location with no functional equivalent in Manhattan. That intersection of Midtown and the park edge draws tenants for whom address is a core business signal: financial firms, private equity, and professional services with clients who notice where you sit. The 2019 capital program updated the base building to compete with newer product, allowing ownership to hold pricing that other Midtown buildings cannot approach. When a building combines an irreplaceable site, a modernized physical plant, and the right tenant archetype, the rent ceiling moves well above the market.

Trophy is a branding and marketing agency for NYC office buildings. We work with landlords and ownership groups to build the leasing brand — the positioning, the visual identity, the story that makes a building worth what it's asking. $100 Foot Club is Or's field notes on the buildings already there. trophy.inc

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Welcome! Welcome to the $100 Foot Club, the series where we check out New York's top

office buildings. I'm Or Lev-Cohen and founder of Trophy, and today we're at the

building with arguably the most iconic location in the city on the corner of

Central Park on Fifth Avenue. I'm obviously talking about the GM building.

Built 1968, renovated 2019. They've been able to achieve rents of over $200 a

square foot, which is amazing. So GM building, definitely an iconic one. So

this is the $100 Foot Club, and see you on the next one.