399 Park Avenue is asking $140 per square foot — a number earned in part by its address. The building sits at the corner of Park and 53rd, flanked by Lever House and the Seagram Building, two other members of this series. Built in 1961 and renovated in 2018, the Citigroup building has been repositioned to compete at the top of the Midtown market. The 2018 capital program upgraded the lobby, amenities, and systems — the kind of work that justifies a meaningful step up in ask. At $140/SF, 399 Park draws tenants who want institutional-quality space at one of the most recognized addresses in Manhattan: financial services firms, private equity, and established professional services operators who place weight on the corner they're on.

Trophy is a branding and marketing agency for NYC office buildings. We work with landlords and ownership groups to build the leasing brand — the positioning, the visual identity, the story that makes a building worth what it's asking. $100 Foot Club is Or's field notes on the buildings already there. trophy.inc

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