Trophy V2

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Guy Franklin

Founder & CEO

Israeli Mapped In NY

the challenge

Outgrowing the old brand

Since its founding in 2013, Israeli Mapped in NY had become the most prominent organization connecting Israeli startups with the New York tech and business ecosystem. But their brand and online presence didn’t reflect that.

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They had a basic logo, a two-section landing page with limited functionality.They were missing an easy-to-navigate database of the many startups they support. And their dozens of events with top industry players only appeared on social media, with no proper record.

our strategy and execution

A new identity and a new online home

Brand Redesign

We created a new visual identity that reflects IMNY’s role as a serious, respected connector between two powerful ecosystems. The updated logo, color palette, and typography system strike a balance between Israeli energy and New York professionalism. Ready for boardrooms, events, and investor decks alike.

Website & Startup Directory

We designed and built a modern website that serves as a hub for the IMNY community. With a searchable startup directory, live event listings and more. For the first time, founders, investors, and partners have a centralized space to engage with the organization.

NYSE Event Graphics

Soon after launching the new brand, IMNY was invited to ring the opening bell at the New York Stock Exchange. We were brought back in to design the graphics for the event, bringing the updated brand to screens across the NYSE building, trading floor and boardroom.

The result

Featured at the NYSE

The new brand gave IMNY a foundation worthy of its influence, and the event at the New York Stock Exchange made that transformation public.

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The graphics we created were displayed throughout the trading floor during the bell-ringing ceremony, marking a proud moment for the organization, for Trophy and for the broader Israeli startup community in NYC.